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【With the same author name:【Ye Shenghong】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation
Zhou Xiaoman, Ye Shenghong, Li Jia, et al
First published at: Feb 01, 2019
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doi:10.16538/j.cnki.fem.2019.02.007
Foreign Economics & Management, Vol. 41, Issue 02, pp. 84 - 98
    |  F270
Effects of Congruence between Employee Communication Behavior and Brand Personality on Consumers’ Brand Attitudes
Ye Shenghong, Wu Guobin, Hao Shuang
First published at: Jul 01, 2017
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doi:10.16538/j.cnki.fem.2017.07.007
Foreign Economics & Management, Vol. 39, Issue 07, pp. 91 - 104
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